It’s the beginning of a new year and the perfect time to take a fresh spin on your small business marketing.
If you make resolutions on an annual basis, why not resolve to have an effective, simple marketing process, too? Here are some suggestions!
What stops a dental patient with braces from getting a great result — and the obvious — “they hate to floss.” What stops a small business from getting great marketing results — “they hate to floss.” Every 90 days interview a handful of ideal customers to gain insights that make your marketing and business attractive.
Try setting an appointment on your calendar 2 times a month. Reviewing your marketing will ensure you give your efforts the attention they need.
The most tenuous point of any relationship is the beginning. You must look at your customer’s first 60–90 days as a trial period where your entire goal is to construct the type of experience that can only turn them into a raving fan.
A great customer experience comes from a commitment to continuously optimizing every element of the journey — this takes paying close attention, measuring, asking for feedback and applying what you see and hear — but more than anything else this takes caring.
There’s no better time to start scheduling and keeping marketing appointments than at the beginning of a new year. It’s easy to skip and hope for the best, but it’s better for your marketing and overall business to come in. Resolve to take care of your marketing this year and you’ll be on your way to a thriving life and business.
New year, new marketing. You’ve got this!
If you’re a small service based business that needs help with your marketing or your business’s online presence on Google and other search engines, at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO services. Contact us for more information.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.