Case Studies

See how companies of all sizes and verticals leverage marketing &
our processes to help increase visibility and make their phone ring.

How a Virginia Based Sales Recruiting Firm Double Sales

As the Founder of Indispensable Marketing, it has been an enormous goal of mine to share our expertise

and the stories of small businesses we have helped – from recruiting firms to bookkeeping firms.

Today’s case study is about Jeff Miller, CEO of Sales Recruiters of Virginia, a search firm focused exclusively on sales professionals and that’s known for finding Rockstar Sales Professionals quickly & efficiently, so small to midsize owners can grow their business.

Over 100 companies in Virginia, DC, & Maryland rely on Sales Recruiters of VA to find the most qualified salespeople quickly and efficiently. More than 250 exceptional sales professionals trust Sales Recruiters of Virginia to help them find their next great career opportunity.

Challenges and Appeal to Marketing as a Process

Jeff Miller envisioned taking SRoVA to the next level by creating clarity and control through the development of a comprehensive marketing plan and the documentation of structured processes. Without a process approach to marketing, "I found myself constantly spinning my wheels. There are various considerations around strategy, local SEO, content, local advertising, and local review sites that can either make or break my firm's marketing efforts. That's why I was attracted to what Indispensable Marketing commits to: installing a marketing process that provides me with clarity, confidence, control, and, most importantly, customers.

Learn Who is Ideal and What is Valued

Unlike previous advertising agencies who immediately presented what they could do, Indispensable Marketing took a different approach. “Patrick said, ‘We need to do a diagnosis before prescription to learn about your recruiting firm, the organizations we best serve and the ideal sales professionals we want to attract then we can tell you what to do.’” That sounded like a effective process to Jeff.

Not only did Indispensable Marketing thoroughly research Sales Recruiters of Virginia (SRoVA) best clients and job seekers, they used client interviews to develop client and job seek attracting messages.

Indispensable Marketing Cuts Through the Clutter

Jeff recalls, “Indispensable Marketing’s diagnosis pinpointed the problems we solve for our customers, what aspect of our recruiting process that customers valued most, ways we could use our website and what things we needed to communicate to earn trust.” With that information, Indispensable Marketing began to reveal exactly how they could help shorten the sales process, find where top talent hangs out and communicate how Sales Recruiters of Virginia can solve their greatest problem.

Building a Process Not Hustling a Gimmick

Instead of promising instant miracles with a cookie-cutter approach, Patrick cautioned, “It’s going to take some time. This process approach is not overnight.” But Jeff is already seeing how taking a process approach to marketing is positively effecting how they close new organizations, are found online, present their search services, and scale into other Virginia geographic locations.

More importantly, he is confident knowing that Sales Recruiters of Virginia has a sound online presence that’s poised for growth, and he has a blueprint in hand .

Want to learn more? Schedule a consultation with us so we can talk about how to do this for your local business.