4 Value Propositions Every Small Business Needs

So, I’ve been preaching this one pretty hard for a bunch of years and see no end in sight, because it’s just that important.

Without a strong value proposition, it’s much harder to sell your products or services in today’s economy, much less even get in the door of companies. But what are the value propositions that every small business needs?

I’m getting straight to the point here:

#1: Company Value Proposition — why choose your company?

#2: Service/Product Value Proposition — why choose your solution?

#3: Salesperson Value Proposition — why work with your sales representatives?

#4: Employer Value Proposition — why should prospective employees work for your company?

Crafting your various value propositions isn’t a “solve all your problems solution.” But it is the very first step you should take to help great people, partners and prospects gravitate to your company.