Target market research is one of the most important types of research you’ll do throughout marketing your business. It’s also one of the most difficult.
I believe that most businesses are uniquely suited to serve a narrowly defined target market or ideal client.
Determining just who that is, and making their description a central theme of all of our marketing communications, is one of the foundational elements of good marketing strategy.
There are countless ways to research, measure, analyze and theorize about your target market or ideal target client, but experience tells me most small businesses don’t have to look very far beyond these 15 questions.
The answers to the types of questions above are not always available, but pondering them in relationship to your target market or ideal customer may allow you to more fully address their wants and needs in every interaction and communication.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.