Big News: Google LSA Ads Update Opens New Opportunities for Remodeling Contractor Marketing
Don't lose your kitchen and bath remodeling leads!
As a remodeling contractor, you’re always looking for ways to attract the right clients—those who appreciate the quality and craftsmanship you deliver. Well, there’s exciting news for kitchen and bathroom remodelers: Google has made a major update to its Local Services Ads (LSAs) that can significantly improve the quality of your leads.
What’s New in Google LSA Ads for Kitchen Remodeling Marketing and Bathroom Remodeler SEO
Google has officially separated Kitchen Remodeling and Bathroom Remodeling into their own industries within Local Services Ads. These services are no longer bundled under the broader General Contractor category. This change allows remodelers in Richmond VA and Central Virginia like you to better target clients searching specifically for kitchen and bath remodeling projects.
Why the Google LSA Ads Update is a Game-Changer for Remodeler SEO and Home Remodeling Marketing
Previously, potential clients searching for kitchen or bathroom remodeling services might not have found your business as easily because these services were grouped with unrelated categories. With this update:
- You can focus exclusively on kitchen and bathroom remodeling services, eliminating irrelevant leads.
- Potential clients will now see your business under the right categories, making it easier for them to find exactly what they need.
- By acting now, you can gain a competitive edge while others delay updating their settings.
New Service Options for Kitchen Remodeling and Bathroom Remodeling Marketing
Under these new categories, you can now select specific job types that align with your business. Here’s what’s available:
Bathroom Remodeling
You can now highlight services like:
- Bathroom Cabinets
- Bathroom Remodel
- Install Bathtub
- Install Shower
- Install Toilet
Kitchen Remodeling
Similarly, you can showcase services such as:
- Kitchen Cabinets
- Kitchen Backsplash
- Kitchen Island
- Kitchen Remodel
What You Need to Do
If your business is still categorized as a General Contractor but specializes in kitchen or bathroom remodeling, it’s essential to update your LSA settings before early 2025 (February 5th). Here’s why:
- Google will remove kitchen and bath services from the General Contractor category.
- Failure to update your categorization could result in your business disappearing from search results for these services.
If you’ve already added Kitchen Remodeling and Bathroom Remodeling to your account, keep an eye out for any verification prompts to ensure your listing remains active.
Gain the Advantage Before Your Competitors Do
Most businesses won’t act on this Google LSA update right away, leaving them stuck with outdated settings. That’s where you can get ahead. By updating your categorization and service offerings now, you’ll enhance your internet marketing for remodeling contractors, attract high-quality leads, and position your business as the go-to option for kitchen and bathroom remodeling services. Don’t let outdated settings hold you back while competitors lag behind—act now to secure your advantage.
