How to Attract Attention to You And Your Business Instantly

Patrick McFadden • June 28, 2013

Today, paying for attention just isn’t as effective as it used to be. There’s more media to consume (for free) than ever before. More events, more messages, and more ads. Think about it? In a world of where the 30-second commercial whether on TV, radio or at a networking event is often requested, how many commercials have you remembered? Why don’t you remember them?  More importantly, why do you remember the few that you do?

You remember the few that you do because you experienced a “referable experience.” An experience that’s worth referring.  The best way to attract attention to you and your business is to be worth referring because you can’t advertise your way, you can’t spam your way, and you can’t call your way to into someone’s presence. You get there because people talk about and refer you.

A referable experience attracts attention to you and your business. Here are some things that you can include that make an experience worth referring:

  • Referable experiences announce new information that people spread
  • Referable experiences should be surprising.
  • Referable experiences can be emotional or exclamatory.
  • Referable experiences promise a benefit or solution.

Here are some referable experience techniques for one-to-one interactions:

  • Be the most upbeat, generous, enthusiastic, and full of energy person ( works for me )
  • When presenting your 30-second commercial, be sincere and caring
  • Look people right in the eye when speaking
  • Make the referable experience the most positive ever
  • Make people laugh until their eyes cry.
  • Offer something of value for free.
  • State early in a conversation what problems you solve.

Referable experiences are also something you do differently in your business. Think about a florist that gives each grandmother that visits the store a rose or the bank that gives biscuits to dogs. At the end of the day it must be an experience worth referring.

Question: Are you going to have a referable experience part of your business?

Why Facebook Ads Fail for Remodelers (And What to Do Instead)

By Patrick McFadden • April 18, 2025
Understanding platform intent, sales cycles, and what actually works in high-ticket home services

Forget “Perfect Workspaces.” Customers Want Perfect Installation Days — Here’s What Happened When One Furniture Installation Company Got That Right

By Patrick McFadden • March 31, 2025
1. The Challenge: VMI was like many service providers — positioning their value around what they thought clients wanted : “Office furniture installation and assembly — let us handle creating your perfect workspace.” But the actual buyers — facility managers, project managers, furniture reps — weren’t looking for “perfect workspaces.” They were trying to avoid installation nightmares . Their real priority? ✅ Great installation days. ✅ No chaos. ✅ No missed deadlines. ✅ No angry phone calls from clients. 2. The Insight: After conducting stakeholder interviews under our marketing strategy consulting engagement , the Indispensable Marketing team uncovered critical feedback: “We need installers who maintain a professional site and follow instructions.” “We lose relationships when installations go badly.” “I need quotes back quickly or I can’t sell the job.” This wasn’t just about services , it was about trust, problem-solving , and professional reliability . So we reframed their differentiators not by what they did, but how they showed up : Same-day project quotes Problem-solving on-site Update protocol with clients Professionalism guarantee Lasting Impression Insurance 3. The Shift: We shifted the positioning from vague benefits to real-world, emotional triggers : Instead of: “Let us create your perfect workspace.” Now: “Get the perfect installation day, every time.” That subtle shift aligns with who’s actually buying (and who feels the pain when things go wrong). The end-user may care about the workspace. But the buyer cares about the install . 4. The Lesson for Others: If you’re selling a service, don’t describe what you do. Describe what the client wants to avoid or achieve — and who the real buyer is. Then, systematize what you’re already doing well and give it a name. Just like our team did with: “Same Day Quotes” “Lasting Impression Insurance” “Reliable Presence Protocol” 5. The Outcome Within weeks of updating their messaging and positioning: The company reported more qualified leads asking the right questions Furniture reps began referring them because they were “easy to work with and made them look good” They were shortlisted for larger, multi-phase projects due to increased confidence in their process But most importantly, they stopped competing on price — because they weren’t selling perfect workspaces anymore. They were selling peace of mind on installation day.

From Trends to Tactics: How Our Marketing Firm Helps Medical Staffing Agencies Win in Changing Markets

By Patrick McFadden • March 8, 2025
Most marketing firms talk about tactics. We help our clients see the bigger picture.
More Posts