How to Make the Government Section of Your Website the Center of All Your Marketing

Patrick McFadden • August 9, 2020

The government section of your website is the lifeblood of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content which can mitigate the perceived risk of doing business with you, position your firm to see more success in the government marketplace, and demonstrate your capabilities.

Everything else that you do online should drive government decision makers and professionals to this government section on your website.

But that’s just it, there are a lot of other online channels to consider, from various social media platforms to vendor directories to search engines. With all these other marketing channels in the mix, it’s best to plan everything around the government section on your website and to work out from there. 

Here are the steps to getting that done:

1. Publish a Government Section That Works

First thing’s first, you need to create an effective government section on your website! I’ve talked before about the must-have website elements for government contractors ; it’s all about making sure that the basic elements are in place before moving onto the more advanced elements. The same applies to the government section on your website. 

That means creating a government section with a basic overview of your business and how you can help government agencies with their needs. It should have a solution by need message and trust elements. Be mobile-friendly with a smart, simple design that’s informing decision makers of your capabilities. It should have the most up to date contact information, DUNS Number, commodity codes, contract vehicles, past project history, testimonials, government agency or client logos, small business & supplier diversity certifications, licenses, project results, capability statements, media recognition, contract awards and mention other core services

Plus, you’ll want to share this government section content in a variety of forms—tailored capability statements, case studies, white papers, social media posts—that is valuable for your target decision makers and helps establish you as the government contractor that is capable, professional, and successful in your area of expertise.

Once those basic elements of a great government section are in place, you can begin to turn your focus outward to integrating the other online marketing channels into your plan.

2. Create Informative and Accurate Vendor Profiles 

Electronic procurement and web-based vendor directories have become an essential part of most professionals in the government space daily online experience. Sites like eVA – Virginia’s eProcurement Portal , Small Business Administration (SBA) and Virginia SBSD Directory Listing are used by these professionals to find, research and provide contract opportunities to government contractors, and so it’s critical that you have a presence on the major sites within your industry.

In establishing profiles on these sites, you want to make sure that your company messaging and any visual elements allowed are aligned with what’s happening on the government section for your website. Logos, commodity codes, certifications, color schemes, licenses and contact information should sync up with what government professionals will find if they end up on the government section on your website. A disconnect in information between digital profiles and the government section on your website can put potential contract opportunities at risk and erode trust in your firm.

3. Build Out Email Marketing

Email marketing is an essential component of an effective government marketing process , but it can sometimes feel disjointed and separate from the government section on your website. Because you’re communicating directly with your target decision makers via email, what’s the government section on your website got to do with it?

There should be a symbiotic relationship between your email list and the government section on your website. A great government section page includes RFP capture forms, so that interested decision makers and professionals can send you a potential RFP they want to award you, and you can in turn gather valuable information about who they are.

Plus, the content in emails sent out to your list should include links back to the important government pages and content on your website. Perhaps you send a monthly campaign, which can link to relevant past performance that demonstrates your firm has been successful at performing some statement of work on your site. Maybe you send emails about new approaches or technology to existing clients, and the link in the email sends readers to a page on your site with specific metrics and qualifications about the solution.

4. Integrate Offline and Online Tactics

While online marketing is essential for modern government contractors, it’s important not to neglect offline marketing and business development tactics as well. There’s often tremendous value in the government marketing and business development space with traditional channels, like (virtual) Government Matchmaking Events, Conferences and Expos.

Even though these tactics are happening offline (virtually online), it’s possible to still drive traffic from offline marketing and business development efforts to government pages on your website. Following up from these traditional events with relevant links to past performance, or specific information that the decision maker wanted is a great way to move offline to online. 

An effective government section on your website should be the heart of any government contractor’s marketing efforts. Whether online or offline, all marketing roads should lead back to that government page. This gives you the power to better understand your target decision makers, control your messaging, and build trust along each stage of the buyer journey. But a great government section on your website can’t exist in a vacuum; it does need all of the other marketing efforts around it to be its most effective self.

The Missing Layer in AI: Why Judgment, Not Just Data, Will Define the Next Era of Intelligence

By Patrick McFadden • May 2, 2025
Everyone is scaling outputs. Almost no one is scaling judgment.

Everyone Talks About AI Judgment. We Built It.

By Patrick McFadden • May 2, 2025
Ask anyone in tech where AI is headed, and they’ll tell you: “The next leap is reasoning.” “AI needs judgment.” “We need assistants that think, not just answer.” They’re right. But while everyone’s talking about it, almost no one is actually shipping it. So we did. We built Thinking OS™ —a system that doesn’t just help AI answer questions… It helps AI think like a strategist. It helps AI decide like an operator. It helps teams and platforms scale judgment, n ot just generate output. The Theory Isn’t New. The Implementation Is. The idea of layering strategic thinking and judgment into AI isn’t new in theory. The problem is, no one’s been able to implement it effectively at scale. Let’s look at the current landscape. 1. Big Tech Has the Muscle—But Not the Mind OpenAI / ChatGPT ✅ Strength: Best-in-class language generation ❌ Limitation: No built-in judgment or reasoning. You must provide the structure. Otherwise, it follows instructions, not strategy. Google DeepMind / Gemini ✅ Known for advanced decision-making (e.g., AlphaGo) ❌ But only in structured environments like games—not messy, real-world business scenarios. Anthropic (Claude), Meta (LLaMA), Microsoft Copilot ✅ Great at answering questions and following commands ❌ But they’re assistants, not advisors. They won’t reprioritize. They won’t challenge your assumptions. They don’t ask: “Is this the right move?” These tools are powerful—but they don’t think for outcomes the way a strategist or operator would. 2. Who’s Actually Building the Thinking Layer™? This is where it gets interesting—and thin. Startups and Indie Builders Some small teams are quietly: Creating custom GPTs that mimic how experts reason Layering in business context, priorities, and tradeoffs Embedding decision logic so AI can guide, not just execute But these efforts are: Highly manual Difficult to scale Fragmented and experimental Enterprise Experiments A few companies (Salesforce, HubSpot, and others) are exploring more “judgment-aware” AI copilots. These systems can: Flag inconsistencies Recommend next actions Occasionally surface priorities based on internal logic But most of it is still: In early R&D Custom-coded Unproven beyond narrow use cases That’s Why Thinking OS™ Is Different Instead of waiting for a lab to crack it, we built a modular thinking system that installs like infrastructure. Thinking OS™: Captures how real experts reason Embeds judgment into layers AI can use Deploys into tools like ChatGPT or enterprise systems Helps teams think together, consistently, at scale It’s not another assistant. It’s the missing layer that turns outputs into outcomes. So… Is This a New Innovation? Yes—in practice. Everyone says AI needs judgment. But judgment isn’t an idea. It’s a system. It requires: Persistent memory Contextual awareness Tradeoff evaluation Value-based decisions Strategy that evolves with goals Thinking OS™ delivers that. And unlike the R&D experiments in Big Tech, it’s built for: Operators Consultants Platform founders Growth-stage teams that need to scale decision quality, not just content creation If Someone Told You They’ve Built a Thinking + Judgment Layer™… They’ve built something only a handful of people in the world are even attempting. Because this isn’t just AI that speaks fluently. It’s AI that reasons, reflects , and chooses. And in a world that’s drowning in tools, judgment becomes the differentiator. That’s the OS We Built Thinking OS™ is not a prompt pack. It’s not a dashboard. It’s not a glorified chatbot. It’s a decision architecture you can license, embed, or deploy— To help your team, your platform, or your clients think better at scale. We’ve moved past content. We’re building cognition. Let’s talk.

We Found the Missing Layer AI Has Been Waiting For

By Patrick McFadden • May 2, 2025
In every era of innovation, there’s a silent bottleneck—something obvious in hindsight, but elusive until the moment it clicks. In today’s AI-driven world, that bottleneck is clear: AI has speed. It has scale. But it doesn’t have judgment . It doesn’t really think . What’s Actually Missing From AI? When experts talk about the “thinking and judgment layer” as the next leap for AI, they’re calling out a hard truth: Modern AI systems are powerful pattern machines. But they’re missing the human layer—the one that reasons, weighs tradeoffs, and makes strategic decisions in context. Let’s break that down: 1. The Thinking Layer = Reasoning with Purpose This layer doesn’t just process inputs— it structures logic. It’s the ability to: Ask the right questions before acting Break down complexity into solvable parts Adjust direction mid-course when reality changes Think beyond “what was asked” to uncover “what really matters” Today’s AI responds. But it rarely reflects. Unless told exactly what to do, it won’t work through problems the way a strategist or operator would. 2. The Judgment Layer = Decision-Making in the Gray Judgment is the ability to: Prioritize what matters most Choose between imperfect options Make decisions when there’s no clear answer Apply values, experience, and vision—not just data It’s why a founder might not pursue a lucrative deal. Why a marketer might ignore the click-through rate. Why a strategist knows when the timing isn’t right. AI doesn’t do this well. Not yet. Because judgment requires more than data—it requires discernment . Why This Is the Bottleneck Holding Back AI AI can write. It can summarize. It can automate. But it still can’t: Diagnose the real problem behind the question Evaluate tradeoffs like a founder or operator would Recommend a path based on context, constraints, and conviction AI today is still reactive. It follows instructions. But it doesn’t lead. It doesn’t guide. It doesn’t own the outcome. And for those building serious systems—whether you’re running a company, launching a platform, or leading a team—this is the wall you eventually hit. That’s Why We Built Thinking OS™ We stopped waiting for AI to learn judgment on its own. Instead, we created a system that embeds it—by design. Thinking OS™ is an installable decision layer that captures how top founders, strategists, and operators think… …and makes that thinking repeatable , scalable , and usable inside teams, tools, and platforms. It’s not a framework. It’s not a chatbot. It’s not another playbook. It’s the layer that knows how to: Think through complex decisions Apply judgment when rules don’t help Guide others —human or AI—toward strategic outcomes This Is the Missing Infrastructure Thinking OS™ isn’t just about better answers. It’s about better thinking—made operational. And that’s what’s been missing in AI, consulting, leadership development, and platform design. If you’re trying to scale expertise, install judgment, or move from tactical to strategic… You don’t need a faster AI. You need a thinking layer that knows what to do—and why. We built it. Let’s talk.
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