Jab, Jab, Jab, Right Hook

It used to be when most businesses outline their marketing strategies, they plan for one punch—advertising to knock out the competition.

Let me start by saying that marketing and advertising are not the same thing. They used to be, but they’re not the same thing anymore.

Let’s face it. The reality is that people have short attention spans and they’re millions of businesses attempting to attract it. Here’s the solution: Today, everything is marketing:

Learn More:   The Clear-Cut Difference Between Advertising and Marketing

You’re either judged on these things, or you’re being ignored.  And with “everything” being marketing, there must be a punching (marketing) combination to have success—jab, jab, jab, right hook.

In marketing your business, potential prospects are sent electronic and traditional mailings, called for follow-ups, visited in-person and presented with digital, TV and radio ads. One ad, one jab, one marketing tactic in a vacuum, is usually not enough to convert a target audience.

Similarly, businesses should realize that no one medium bests all the others. Platforms don’t compete with each other, they compliment each other. Just like a boxers punching combination. A jab compliments the set up for a right hook. KO!

Question: What is your winning marketing combination?

About the Author:  Patrick McFadden is the  marketing consultant  to call when you want SALES … not just words.. He is also an advisor and featured marketing contributor to  American Express Open Forum  and has been named a marketing thought leader for small businesses.