The answers to the questions above aren’t found in prescriptions such as Advertising, LinkedIn, SEO, Facebook, or Web Content – these are
strategy problems and they can only be addressed with
strategy answers.
As a part of this engagement, we interview your existing customers and analyze your competitors or competitive solutions. We build ideal client personas and establish a marketing message that will speak to them. We map out your editorial calendar and determine how to make content a relationship-workhorse. And we audit the customer journey (buying process) and identify gaps in your current marketing approach. This gives you a firm foundation on which to build your tactics and move your marketing forward based on a solid strategy.
During this meeting, we’ll learn about your current marketing efforts as well as future goals and objectives.
We’ll interview ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for your marketing message.
Snapshot report on competitive factors of your top competitors. Summaries include market positioning, website factors, and reviews.
Using our Customer Journey approach we’ll create a roadmap of suggested marketing tactics for each of the phases of the Journey: Awareness, Education, Sample, Purchase, and Refer.
We’ll recommend the highest-impact strategies to implement based on the marketing maturity of company-specific marketing channels.
Based on our customer journey approach and targeted strategies we’ll build a marketing calendar with a focus on channels, content, cadence, and priorities for the next quarter.
Once we complete our work we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe are your best next steps.
From this point, you can implement changes and tactics or ask us to propose managing or installing your ongoing marketing.
When you receive our strategy findings you’ll have a clear direction for differentiation and attracting your ideal customer and a roadmap of the most effective ways to generate leads.
Our team can help you create an effective marketing strategy and get you setup with the right solution to meet your business needs.
100% Value Guarantee
If after we deliver your strategy presentation you don’t think you can use this information to improve the marketing of your business, simply let us know and we’ll continue to work towards a solution.
The first step to getting started is to fill out the contact form and select Marketing Strategy Plan Consultation Request.
This will allow us to schedule a conversation to ensure we are a good fit for each other and help us understand the details of your situation. Once you complete the form, we will contact you to set up a time to connect by phone.
If you have an internal marketing team or outsourced vendors but no strategic leader, we can be a fractional CMO and oversee the team in installing a marketing process.
If you have admin support who posts to social media, develops newsletters, makes edits to the website, creates graphics, or monitors Google My Business, we can consult, manage and train them on installing a marketing process.
If you have no team or admin support, our Indispensable Marketing team can act as an internal marketing project assistant or manager to install your marketing process.
A marketing strategy refers to a company's overall plan or approach to reach its ideal target market and achieve its marketing objectives. It involves identifying a segment of the market that is ideal for you, analyzing the competition, and determining the most effective marketing mix (i.e., the combination of products, pricing, promotion, and distribution) to reach and engage potential customers.
On the other hand, marketing tactics are the specific actions or efforts a company takes to implement its marketing strategy. These include advertising, social media campaigns, email marketing, events, and public relations efforts. Marketing tactics are typically more specific and focused on executing a particular aspect of the overall marketing strategy.
In summary, marketing strategy is the big-picture plan that guides marketing efforts. In contrast, marketing tactics are the specific actions to implement that plan.
The Indispensable Marketing Process is a repeatable framework and process that allows small business owners and CEOs to create wins by focusing on “Diagnosis Before Prescription” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement.
Having a complete Marketing strategy is vital for any small business. A clear strategy enables you to plan how you will reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your small business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.