By now smart midsize businesses are in the media business, but most aren’t thinking like a media company. When midsize businesses start to think like a media company they will reap the huge rewards that come from content marketing. And it can work for any midsize business.
Yes, even yours.
Here are a five characteristics of media companies that midsize businesses must adopt if they expect to make an impact, breakthrough the noise, reach consumers and change their behavior.
Midsize businesses not only must be in the media business they must think, act, and operate like a media company. And the reason why is right in plain sight. There is a content surplus in the marketplace today and consumers have an attention deficit.
In order for midsize businesses to reach them with a value message, they need to create the right content, in the right format, in the right place and at the right time.
Question: What characteristic(s) would you add that are of a media company?
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