Put Your Business On Track For Success! – Tip #8 – The Secret to Competing with Large Companies
Patrick McFadden
“If you want to soar with the big birds, you have to find your piece of the sky.”
1. Narrow your niche.
2. Market to them aggressively.
3. Sell to them aggressively.
Again, “If you want to soar with the big birds, you have to find your piece of the sky.”
The secret to cultivating a niche is that the more time you spend in the trenches (commenting on blogs, speaking at events, writing for media outlets, creating informative content, etc.), the more expert you become, the more you expand your territory and the more people you can expose to your expertise.
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