Simplifying Implementation: Taking a Process Approach To The Installation of a Marketing Plan

Patrick McFadden • December 21, 2022

Running a successful business involves juggling numerous tasks and responsibilities. As entrepreneurs and business owners, we often find ourselves caught up in the coordination and execution of various marketing efforts. The challenge lies in ensuring that all aspects of our marketing strategy align seamlessly and contribute to our overall business goals.


In this blog post, I will share my insights on streamlining marketing implementation and simplifying the process for improved efficiency and success.


The Need for a Holistic Installation Approach

When it comes to marketing implementation, many businesses make the mistake of working with separate vendors or agencies for different aspects of their strategy. While this approach may seem convenient at first, it often leads to fragmented efforts and a lack of coordination. Coordinating with an SEO person, a social media specialist, a website designer, and others individually can be time-consuming and overwhelming. What businesses truly need is a cohesive installation plan that integrates all marketing channels and ensures seamless execution.


Introducing the Implementation Arm

At our small business marketing agency, we have recognized the importance of providing small businesses with an implementation arm that goes beyond just creating a marketing plan. Our approach involves understanding the intricacies of your business and serving as the orchestrator of the implementation process. By developing the plan ourselves, we can seamlessly coordinate and execute the various components, saving you time and effort.


The Power of Integration

When we assess a business, we consider the different channels that are essential for its success. Every business typically has a website and email communication as core channels. However, ensuring SEO, sales materials, and other elements are aligned across these channels is equally important


Let's say you want to target a new area for expansion. Our process involves analyzing your needs and developing a comprehensive strategy. This may include creating a dedicated page on your website, notifying your current client base of the expansion, conducting keyword research for better search visibility, and updating marketing materials as needed. We approach marketing implementation from a holistic perspective, ensuring that every touchpoint in your business ecosystem is communicated, updated, and aligned with your goals.


Streamlining Vendor Management

One common challenge that businesses face is vendor management. Dealing with multiple vendors, negotiating rates, and ensuring consistent work can be overwhelming. To simplify this process for our clients, we have adopted a structured approach. By paying a single retainer fee, you gain access to a diverse team of professionals, including website designers, graphic designers, SEO specialists, and writers. This consolidated approach not only streamlines the implementation process but also ensures that you are working with experts who know what they are doing. We understand that you may have existing vendor relationships that you wish to maintain. In such cases, we can exclude specific services from the retainer and coordinate with your preferred vendors separately.


Transparent Communication and Ongoing Support

We believe that effective communication is the key to successful implementation. That's why we assign each client a dedicated coordinator or manager who acts as the quarterback of all marketing activities. This individual serves as your primary point of contact and ensures that you receive regular updates on progress. Weekly updates, monthly reviews, and quarterly sprints help us align our efforts with your business objectives and adapt our strategy as needed. We understand that every business faces unique challenges, and our team is committed to working closely with you to overcome them.


Aligning Marketing with Business Goals

Our approach goes beyond executing marketing tasks. We strive to understand your specific business challenges and leverage our marketing assets to solve them. For example, if you are embarking on a hiring blitz, we can help optimize your careers page, craft application questions, and support your recruitment efforts. By aligning marketing with your business objectives, we ensure that your investment yields tangible results and directly contributes to your success.


Streamlining marketing implementation is crucial for businesses aiming to maximize their efficiency and success. By adopting a holistic approach, integrating marketing channels, and consolidating vendor management, businesses can simplify the process and focus on their core operations. Effective communication, ongoing support, and alignment with business goals are essential components of successful implementation. As entrepreneurs, let us embrace the power of streamlining our marketing efforts and unleash the full potential of our businesses.

The Missing Layer in AI: Why Judgment, Not Just Data, Will Define the Next Era of Intelligence

By Patrick McFadden • May 2, 2025
Everyone is scaling outputs. Almost no one is scaling judgment.

Everyone Talks About AI Judgment. We Built It.

By Patrick McFadden • May 2, 2025
Ask anyone in tech where AI is headed, and they’ll tell you: “The next leap is reasoning.” “AI needs judgment.” “We need assistants that think, not just answer.” They’re right. But while everyone’s talking about it, almost no one is actually shipping it. So we did. We built Thinking OS™ —a system that doesn’t just help AI answer questions… It helps AI think like a strategist. It helps AI decide like an operator. It helps teams and platforms scale judgment, n ot just generate output. The Theory Isn’t New. The Implementation Is. The idea of layering strategic thinking and judgment into AI isn’t new in theory. The problem is, no one’s been able to implement it effectively at scale. Let’s look at the current landscape. 1. Big Tech Has the Muscle—But Not the Mind OpenAI / ChatGPT ✅ Strength: Best-in-class language generation ❌ Limitation: No built-in judgment or reasoning. You must provide the structure. Otherwise, it follows instructions, not strategy. Google DeepMind / Gemini ✅ Known for advanced decision-making (e.g., AlphaGo) ❌ But only in structured environments like games—not messy, real-world business scenarios. Anthropic (Claude), Meta (LLaMA), Microsoft Copilot ✅ Great at answering questions and following commands ❌ But they’re assistants, not advisors. They won’t reprioritize. They won’t challenge your assumptions. They don’t ask: “Is this the right move?” These tools are powerful—but they don’t think for outcomes the way a strategist or operator would. 2. Who’s Actually Building the Thinking Layer™? This is where it gets interesting—and thin. Startups and Indie Builders Some small teams are quietly: Creating custom GPTs that mimic how experts reason Layering in business context, priorities, and tradeoffs Embedding decision logic so AI can guide, not just execute But these efforts are: Highly manual Difficult to scale Fragmented and experimental Enterprise Experiments A few companies (Salesforce, HubSpot, and others) are exploring more “judgment-aware” AI copilots. These systems can: Flag inconsistencies Recommend next actions Occasionally surface priorities based on internal logic But most of it is still: In early R&D Custom-coded Unproven beyond narrow use cases That’s Why Thinking OS™ Is Different Instead of waiting for a lab to crack it, we built a modular thinking system that installs like infrastructure. Thinking OS™: Captures how real experts reason Embeds judgment into layers AI can use Deploys into tools like ChatGPT or enterprise systems Helps teams think together, consistently, at scale It’s not another assistant. It’s the missing layer that turns outputs into outcomes. So… Is This a New Innovation? Yes—in practice. Everyone says AI needs judgment. But judgment isn’t an idea. It’s a system. It requires: Persistent memory Contextual awareness Tradeoff evaluation Value-based decisions Strategy that evolves with goals Thinking OS™ delivers that. And unlike the R&D experiments in Big Tech, it’s built for: Operators Consultants Platform founders Growth-stage teams that need to scale decision quality, not just content creation If Someone Told You They’ve Built a Thinking + Judgment Layer™… They’ve built something only a handful of people in the world are even attempting. Because this isn’t just AI that speaks fluently. It’s AI that reasons, reflects , and chooses. And in a world that’s drowning in tools, judgment becomes the differentiator. That’s the OS We Built Thinking OS™ is not a prompt pack. It’s not a dashboard. It’s not a glorified chatbot. It’s a decision architecture you can license, embed, or deploy— To help your team, your platform, or your clients think better at scale. We’ve moved past content. We’re building cognition. Let’s talk.

We Found the Missing Layer AI Has Been Waiting For

By Patrick McFadden • May 2, 2025
In every era of innovation, there’s a silent bottleneck—something obvious in hindsight, but elusive until the moment it clicks. In today’s AI-driven world, that bottleneck is clear: AI has speed. It has scale. But it doesn’t have judgment . It doesn’t really think . What’s Actually Missing From AI? When experts talk about the “thinking and judgment layer” as the next leap for AI, they’re calling out a hard truth: Modern AI systems are powerful pattern machines. But they’re missing the human layer—the one that reasons, weighs tradeoffs, and makes strategic decisions in context. Let’s break that down: 1. The Thinking Layer = Reasoning with Purpose This layer doesn’t just process inputs— it structures logic. It’s the ability to: Ask the right questions before acting Break down complexity into solvable parts Adjust direction mid-course when reality changes Think beyond “what was asked” to uncover “what really matters” Today’s AI responds. But it rarely reflects. Unless told exactly what to do, it won’t work through problems the way a strategist or operator would. 2. The Judgment Layer = Decision-Making in the Gray Judgment is the ability to: Prioritize what matters most Choose between imperfect options Make decisions when there’s no clear answer Apply values, experience, and vision—not just data It’s why a founder might not pursue a lucrative deal. Why a marketer might ignore the click-through rate. Why a strategist knows when the timing isn’t right. AI doesn’t do this well. Not yet. Because judgment requires more than data—it requires discernment . Why This Is the Bottleneck Holding Back AI AI can write. It can summarize. It can automate. But it still can’t: Diagnose the real problem behind the question Evaluate tradeoffs like a founder or operator would Recommend a path based on context, constraints, and conviction AI today is still reactive. It follows instructions. But it doesn’t lead. It doesn’t guide. It doesn’t own the outcome. And for those building serious systems—whether you’re running a company, launching a platform, or leading a team—this is the wall you eventually hit. That’s Why We Built Thinking OS™ We stopped waiting for AI to learn judgment on its own. Instead, we created a system that embeds it—by design. Thinking OS™ is an installable decision layer that captures how top founders, strategists, and operators think… …and makes that thinking repeatable , scalable , and usable inside teams, tools, and platforms. It’s not a framework. It’s not a chatbot. It’s not another playbook. It’s the layer that knows how to: Think through complex decisions Apply judgment when rules don’t help Guide others —human or AI—toward strategic outcomes This Is the Missing Infrastructure Thinking OS™ isn’t just about better answers. It’s about better thinking—made operational. And that’s what’s been missing in AI, consulting, leadership development, and platform design. If you’re trying to scale expertise, install judgment, or move from tactical to strategic… You don’t need a faster AI. You need a thinking layer that knows what to do—and why. We built it. Let’s talk.
More Posts