The enemy of your midsize or small business, when you’re trying to attract new clients or customers using online marketing activities, is having an attitude of an “taker.” Yes, the attitude of an taker will keep your business from attracting new clients and customers. In fact, 100% of the time, without no exceptions, the businesses who are “takers” are not successful at attracting suspects, prospects, fans, or hot leads. Instead, the internet always reward “givers”—businesses who are generous and share.
The businesses who are givers understand that the secret to success online is to “build online influence.”
The more generous you are, the more you will succeed online and:
Influence is the secret to success online. It’s the yeast in the dough. It’s the foundation for attracting prospects online that will ultimately lead to new clients or customers.
The challenge, though, of online marketing has always been for midsize and small businesses to commit to a process, a journey, a strategy, but to understand that the online landscape constantly changes and so will their networks, tools and tactics as they try to get to scale.
Here’s the components of a process, a journey, a strategy, that will lead you to new clients and customers.
Remember, it will be difficult to sustain success, without a strong foundation of “influence” in place. You can try every online tool or tactic available, but without influence at the core, you won’t get far.
Question: What will you do to build influence online?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.