If you are a small business owner—or plan to be one—you will inevitably be asked to appear on a radio or Internet show to talk about your business and give valuable content that will benefit their listeners. It’s critical that you learn to do this well. Assuming you have a remarkable product or service, nothing drives awareness that could lead to a sale more than publicity.
I personally have done more than fifty radio interviews. During that time, I went through rounds of baptism by fire. Bad interviews, OK interviews and holy smokes you nailed it interviews.
From those experiences I realize that myself and most small business owners spend a lot of time working their business, very few work their interviewing skills. As a result, our story, products and services do not sell as well as they should.
Therefore, based on my experience, I would like to offer ten in-the-trenches suggestions for improving your interviewing skills:
Building a great product or service is half the job. The other half is embracing your role as the business’s chief spokesperson. If you do this well, you have a chance of creating a long and successful business.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.