What Homeowners Look for When Choosing a Home Service Contractor: Insights for Business Owners

Understanding what homeowners look for can help your home service company build trust and win more projects. Here are five key things homeowners look for when hiring a contractor:

1. Licensing and Insurance (Red Flag: Risk) - Homeowners want assurance that their investment is protected. Lack of proper licensing and insurance signals potential risk and liability.

Does your website and local profiles have proper licensing and insurance information?

2. Transparent Estimates (Red Flag: Hidden Costs) - Unclear estimates can lead to distrust. Homeowners are wary of hidden costs and unexpected expenses.

Are you providing estimates that include a detailed breakdown of costs?

3. Effective Communication (Red Flag: Unreliability) - Poor communication suggests unreliability. Homeowners want a contractor who keeps them informed and engaged throughout the project.

Do you provide check-ins, follow-ups, pre-visit, or after-service emails and communication or touchpoints?

4. Impressive Portfolio (Red Flag: Lack of Experience) - A sparse or unimpressive portfolio raises doubts about your expertise. Homeowners seek proof of your capabilities.

Do your social media channels and website have examples of your work?

5. Honest Sales Practices (Red Flag: Deception) - Pushy sales tactics and dishonesty erode trust. Homeowners prefer contractors who are upfront and transparent.

Are you pressuring the homeowner to sign immediately?

By being aware of these red flags and addressing them proactively, you can build stronger relationships with homeowners and stand out in a competitive market.