The first part of any effective marketing plan is to really identify who and what makes an ideal client for your business.
A lot of confusion comes into play on this topic because owners and CEOs of small businesses think target market and ideal client are the same. They are not. Ideal clients are a market segment of your target market.
In fact, you can’t pass go or effectively implement marketing tactics until you really nail this idea of an ideal client.
The key is to understand the most profitable work you do. Is it a certain product or service, type of engagement, customer, geographic area, or even a problem that is most profitable for you?
Here’s what I’ve found to be true about clients. Only happy clients talk about your business and happy clients are most often found because they had the right problem that you solved with the right approach which gave them the right experience.
This group of profitable clients that also talk about your business, holds the key to discovering your ideal client.
Ways These Clients Can Talk About Your Business
Start looking at the physical characteristics that are shared by your ideal client group. You’re looking for any common characteristics that are repeated.
Business2Business (B2B) demographics could be:
Business2Consumer (B2C) demographics could be:
This is the secret to attracting ideal clients instead of hunting ideal clients.
If you’re a small service based business that needs help with identifying who and what makes an ideal client for your business or your business’s online presence on Google and other search engines, at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO services. Contact us for more information.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.