4 Marketing Strategy ChatGPT Prompts Small Business Owners Should Use

If you're a small business owner, chances are you've been hearing a lot of chatter about ChatGPT lately. This tool is generating some serious buzz in every industry, and rightfully so. The big question on every business owner's mind is, how can we harness the power of this technology to its fullest extent?

Today I'm going to talk about my favorite marketing subject - marketing strategy. Now, I know what you might be thinking, "heard it all before, Patrick". But let me tell you, we've been utilizing ChatGPT to elevate our marketing strategy game, and it's not meant to replace our expertise, but rather assist us with the work we already do. It's like a virtual research assistant that makes us quicker and more effective, helping us uncover fresh perspectives that we might have missed otherwise.

So here's the deal - I know you're probably bombarded with information and opinions on marketing strategy, but today I'm going to share insight into the marketing strategy ChatGPT prompts that you must use today.

Customer Insight

Today’s small business owners believe that getting loyal clients is about the right clients choosing you. But I have come to realize over time that creating loyal clients is mostly about you choosing the right client.

Far too many of you subject yourself to serving “anyone with money” or worse “anyone you hope will pay.” Understanding, narrowing and choosing clients that value what you bring to the table, respect your staff, pays on time and enjoys a partnership over a transaction is how to build a business that truly can thrive.

But you must understand who you are equipped to serve best and you must do everything in your power to attract, serve and choose them over all else. Smart businesses don’t sit back and let the customer choose them; they take control over the ideal clients they create and attract by how and what they communicate verbally and visually before, during and after the sale.

Marketing Strategy Prompt: You are an X (e.g., persona or target audience). List common challenges that you face.  {follow up question of your choice} Create a customer persona for our target market for the X service.

Real Problem You Solve Insight

Now that you know who your ideal customer is, the next step in creating a marketing strategy for your small business is to figure out what problem you are actually solving for your customers. 

Here’s the cold, hard truth—nobody cares about you or what you sell (and nobody will ever care as much about what you’re selling as you do). They just want their problem solved. While your business may be incredible, all your customers and prospects care about is what they want and need, and they’ll go with the business that promised them that.⠀

Now a great place to uncover these problems is your Google reviews. But instead of just paying attention to five-star reviews, ask ChatGPT to scan through the reviews and give you a sentiment or themes.

When people voluntarily turn to a third party like Google and leave a glowing review it is an indicator that they have been thoroughly impressed. You have exceeded their expectations. You have solved their problem. 

Marketing Strategy Prompt: Provide a sentiment (summary, report, list, etc.) from this [paste Google Business profile link or Copy and paste 10-12 reviews]

Message Development Insight

Matching your message to your ideal client is pretty much everything when it comes to marketing these days.

Think about you – you’ve got about a couple of seconds to get and keep someone’s attention and you can’t waste that precious time with a message that doesn’t focus on what clients want more than anything - their problems understood and solved.

While your business may be incredible, all your customers and prospects care about is what they believe they will get, achieve, relieve, dodge, or acquire based on buying what you sell, and they’ll go with the business that promised them that.⠀

At this point, you can play around with the creativity in ChatGPT and ask it for some various marketing messages: core, positioning, tagline, summary, headline, title, etc.  Again, by going through the reviews, you're simply developing messages in the voice of your customer. 99% of marketing is figuring out what your ideal customer already says and then saying it better.

Marketing Strategy Prompt: Provide X (type or #) marketing message from the sentiment (summary, report, list, etc.) above.

Customer Journey Mapping Insights

Mapping out the evolving relationship your prospects have with your business in a way that makes sense to service, sales and marketing is a powerful tool. Most marketers view the customer experience as the traditional funnel, with stages such as Awareness, Consideration and Purchase, but I prefer to execute a much more modern and effective approach in today’s “customer-centered” times: Awareness, Education, Sample, Purchase and Refer.

The customer journey is the sum of all experiences a customer has when interacting with your business and your marketing tactics need to be involved at every step along the way. 

Marketing Strategy Prompt: Using this customer journey framework Awareness, Education, Sample, Purchase and Refer from https://www.indispensablemarketing.com/mapping-the-customer-journey-small-businesses develop a map of tactics for X company

Content Marketing Insight

In creating a marketing strategy for your small business you must think strategically about content. Customers don’t need a description of your solutions or service initially. Sure, once their experience with your small business deepens and they begin considering their purchasing options, they’ll want to know the details. But for now, they want to see how they can trust and build a relationship with your company.

This leads me into another point: treat content as a branding tactic, not a marketing tactic. Content is how to get people to know, like, and trust your brand. Marketing your small business with content is how the modern buyer comes to know, like, and trust you. In other words, it’s the new branding.

Marketing Strategy Prompt:

• List [number] ideas for blog posts about [topic].
• Create a 3-month X campaign calendar for our service with the goal to [insert goal] and mention the channels we should focus on.
• List common challenges faced by [buyer persona description].
• Write marketing copy to make my marketing emails more engaging. The copy must be about our [product, service, or company].
• Write an email subject line convincing potential customers to switch our service.

We invite you to try out the AI prompts mentioned above for developing marketing strategy. We understand that there are many prompts out there that may seem random and one-off, but our prompts are different. They are tailored towards achieving specific results and can be a useful tool in developing effective marketing strategies. We believe that the prompts can offer valuable insights into our approach to marketing strategy, and we would love to work with you if your business needs any assistance in this area.

Contact Your Marketing Consultant at Indispensable Marketing

If you’re a service based business that needs help with creating a marketing strategy or your company’s online presence on Google and other search engines, at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO services. Contact us for more information.