Google My Business Suspended? 10 Common Pitfalls That Can Lead to Suspension

In today's digital age, a robust online presence is essential for businesses looking to thrive. Among the myriad tools available, Google Business Profiles (GBPs) stand out as a critical means of connecting with customers. However, as with any digital platform, there are challenges that businesses must navigate.

A single misstep can result in the suspension of your business profile, potentially impacting your visibility and customer reach. In this article, we'll explore ten factors that are most likely to get your Google Business Profile suspended and provide guidance on how to steer clear of these common pitfalls.

1. False Addresses or Virtual Offices:

Address precision is paramount when it comes to your Google Business Profile. You should always use a precise and accurate address or service area description to represent your business location. Avoid listing PO boxes, UPS Mail Stores, virtual offices, or any other false addresses. These inaccuracies can lead to google business profile suspensions with your profile.

Now, for service-area businesses, the rules are slightly different. Service-area businesses, which deliver services to customers at their locations, should typically maintain one profile for their central office or primary location, with a designated service area. However, it's crucial to note that "virtual" offices can only be listed if they are staffed during regular business hours.

In some cases, like auto repair shops that have a physical garage for repairs but also offer roadside service, you fall into the hybrid category of service-area businesses. These hybrids can display their storefront address while designating a service area on their Business Profile. But remember, if you choose to set a service area and still serve customers at your address, your location should be staffed during the hours you've stated.

Google determines how to display your business address based on the information you provide and other data from various sources. So, always ensure your address and service area are precise and aligned with your actual business operations.

2. Reports of Violations:

Google encourages users to report violations they encounter in GBP listings. Any suggested edits aimed at rectifying a violation may lead to your profile's suspension. This self-policing mechanism helps maintain the platform's integrity but can pose a risk if your listing inadvertently violates the guidelines.

3. Association with Suspended Listings:

A significant risk comes when a Google account with ownership rights to your GBP listing gets suspended. This can result in a cascading effect where all listings owned by that account may be suspended. While reinstating the owner's account often reinstates the listings, it's a situation best avoided.

In situations where a manager account faces suspension, the impact is somewhat selective. Specifically, Google will suspend the manager account on the listing, but the individual listings themselves remain unaffected. Now, if Google decides to reinstate the manager account, it promptly restores managerial rights to the listings where they were previously suspended.

4. Review Gating:

Let's talk about an aspect every business cherishes - reviews. We all strive for those coveted 5-star ratings, but here's the reality check: negative reviews are bound to happen sooner or later.

Enter the concept of 'review gating.' This is essentially a way businesses filter customers before asking for reviews on platforms like Google or Facebook. Here's how it typically works: customers receive an email asking if they had a positive or negative experience. If it's positive, they are encouraged to leave a review on Google, Facebook, or the chosen platform. However, if their experience was less than stellar, they're directed towards leaving private feedback for the business, without the option to post a public review.

Sounds like a great way to ensure a squeaky-clean online image, right? Well, here's the catch - Google has strict guidelines against review gating. While business owners might have loved this strategy to avoid negative reviews, it's a big no-no in Google's rulebook. They want reviews to reflect genuine customer experiences, both positive and negative, to maintain the integrity of the platform.

5. Website Hacking or Malware:

If your website contains content that violates Google's guidelines, engages in deceptive practices, promotes illegal activities, or hosts malware or harmful software, it may lead to suspension. Regularly monitor and secure your website to prevent such issues.

Here are some potential explanations:

1. Violation of Google's Guidelines: If your website engages in practices or contains content that goes against Google's guidelines, it could lead to suspension. This might include things like deceptive practices, promoting illegal activities, or hosting malware or harmful software.
2. Malware or Security Issues: Google takes user safety seriously. If they detect malware or security vulnerabilities on your website, they might suspend the listing to protect users from potential harm. Regular monitoring and security measures are essential to prevent such issues.
3. Inaccurate or Misleading Information: Consistency is key. If the information on your website, such as contact details or business description, doesn't match or is inconsistent with your Google Business listing, it could result in a suspension.
4. User-Generated Content: If your website allows users to contribute content, like reviews or comments, and Google finds that this content violates their policies, it might lead to a suspension. Keeping an eye on user-generated content and moderating it according to Google's guidelines is crucial.
5. Repeated Violations: If your website has been suspended multiple times in the past, and you haven't addressed the underlying issues, Google might take stricter measures, including suspending the website again.

In a nutshell, it's essential to maintain a clean, secure, and accurate online presence that aligns with Google's rules to avoid these frustrating suspensions.

6. Multiple Profiles at the Same Address:

This is a common pitfall for businesses operating from home or as service-area businesses. Attempting to set up multiple GBPs for one address typically violates Google's guidelines and can result in suspension. Consolidating under one profile is a safer approach.

Here's a situation that can lead to a suspension, especially if you run a home-based or Service Area Business (SAB) and attempt to set up multiple businesses at the same home address.

Imagine you're a business owner wearing two hats - one for a lawn care company and another for a handyman service. Now, rather than simplifying things by creating one unified company and a single business profile with different categories, some might opt to set up multiple Google Business Profiles.

Here's the catch: In most cases, this goes against Google's guidelines and could trigger a suspension. Google prefers a more streamlined approach, and setting up multiple profiles for one address can lead to some confusion and potential issues.

7. Fake Reviews:

Another reason you might find your Google Business Profile taking an unscheduled vacation is if you're caught up in some spammy or manipulative tactics aimed at boosting your online presence. Unfortunately, it's not uncommon for businesses to resort to such tactics, which can include things like conjuring up fake reviews or deploying shady SEO techniques in an attempt to climb the rankings.

However, here's a tip for the wise: Rather than going down that murky path, it's best to focus on what truly matters – delivering top-notch service. Let your customers do the talking with genuine reviews. Sure, the occasional negative comment may come your way; it's just a part of the game. But by having a solid review management strategy in place that encourages regular, authentic feedback, you're likely to have a bustling collection of positive comments gracing your Google Business Profile.

8. Keyword Stuffing in Business Name:

Tempting as it may be to add extra words to your business name, like a city name or keywords, this practice is discouraged. Keyword stuffing can provide short-term gains but puts your GBP at risk of suspension. Maintain a clear and accurate business name.

Here's an example of keyword stuffing in a business name for a fictional plumbing service:

• Original Business Name (No Keyword Stuffing):
  "SwiftFlow Plumbing Services"
• Keyword-Stuffed Business Name:
  "SwiftFlow Plumbing Services - Best Plumbers, Emergency Plumbing, Local Plumbing Repairs"

In the keyword-stuffed example, you can see that the business name has been artificially elongated with additional keywords like "Best Plumbers," "Emergency Plumbing," and "Local Plumbing Repairs." This practice is against Google's guidelines and can lead to the suspension of the Google Business Profile. It's important to use a business name that accurately represents your business without excessive keywords or unnecessary information.

9. Multiple Profiles with the Same Phone Number:

While using one phone number for multiple listings may seem efficient, it's discouraged. Google wants each listing to have unique and accurate data. Using the same phone number for multiple listings may result in suspension.

For example, your business operates multiple locations, it might seem efficient to consolidate phone numbers into one for easier management. However, doing so could lead to Google Business Profile suspensions.

Imagine this: You decide to streamline and set up a toll-free number for all your business listings, thinking it will simplify tracking queries and complaints. But, after a few weeks, you notice that several of your locations have been suspended. You reach out to Google for assistance and eventually realize that the common change you made was adding the same phone number to all your listings.

To avoid such suspensions, it's crucial to understand that Google values uniqueness and accuracy in business listings. When multiple listings under the same brand share identical phone numbers, it raises red flags and could result in suspension, negatively impacting your SEO and rankings.

While using one phone number may appear convenient, it's advisable to assign each of your listings a distinct, accurate, and working phone number. This practice not only aligns with Google's guidelines but also helps maintain the integrity and visibility of your Google Business Profiles.

10. Rapid Influx of Reviews:

Receiving an unusually high number of reviews in a short period can trigger a review by a Google employee. While there may be legitimate reasons for such an influx, it's best to encourage reviews organically to avoid unwanted scrutiny.

In conclusion, maintaining an active and effective Google Business Profile is crucial for businesses in the digital age. Avoiding these ten common pitfalls is key to ensuring your profile remains operational and your online presence robust. Stay vigilant, provide top-quality service, and adhere to Google's guidelines to navigate the digital landscape successfully and keep your GBP thriving.

Contact Your Marketing Consultant at Indispensable Marketing

If you’re a established and local service based business that need insight into Google Business Profile or Google's local search algorithm to improve local search rankings showing up on the first page of search results at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO services. Contact us for more information.