How to Market Your Small Business With Content - May Roundup

How to Market Your Small Business with Content Posts

4 Steps to Deliver a Complete Content Marketing Experience

I made the following statement in some social channels recently — “The future of content marketing is less about the impact of words and more about the experiences created for the buyer.” The comment stirred quite a reaction. Many people fervently agreed while others simply wanted to know more. So, here’s what I mean by that statement.

How to Create Content That Engages: Start With Your Customer’s Journey

Content that engages is the hardest job these days, but when you plan your content with your customer journey in mind it pays off more often than not. Effective marketing now requires that educational content is part of the strategy conversation in almost every business.

Maybe You're Thinking About Content All Wrong

The topic for today’s instagram post is drawn from a conversation I had about content with Laura, a government contractor.⠀ I was recently pursuing a marketing strategy engagement for another company they operate when Laura emailed me to express her concerns about the topic.⠀

Content Has Become a Strategic Element of Marketing

It not only touches all aspects of your marketing these days but of your business as well. It really powers every step in the customer journey and is one of the most essential ways to position your business and create a relationship out there.⠀

5 Types of Content Every B2B Business Must Employ

As content becomes more important in the marketing mix, it must play an core role in your marketing strategy and marketing planning. You must think about your content achieving a business goal or objective. Building an asset to serve your organization over time.

Educational Content Is the New Referral

In order to thrive in today’s digitally driven business environment, service based business owners and professionals need to think and act more like media companies. I suppose to some degree this has always been true, but it is painfully so now that prospects have access to mounds of content and information.

How to Create a Content Strategy That Increases Web Traffic and Generate More Sales

Learn how to drive more traffic to your website and generate more sales from the visits you’re getting. Every organization is now a media company, which means there’s a growing number of marketers that must commit to producing content just like a publisher. Today’s prospects expect to find and search for the answers to problems or challenges they encounter.

The Importance of Educational Content in Your Marketing

I’m often talking about producing educational content as way for potential prospects to become aware of you and trust you. Today, educational content is the price of admission into a prospects world. If you’re not consistently producing high quality, useful content that addresses the questions, concerns and needs of your prospects and customers there’s a really good chance you won’t get found, stand out and gain the kind of trust needed to make a sale = grow your business.

The New Rules of Content, Marketing and Service

The new rules of effective marketing now requires that content is part of the strategy conversation in almost every business. The word content itself has a lot of hoopla around it today, making it difficult for many small businesses and organizations to think and approach it with the clarity needed and discover the role it plays in the customer life cycle.

Insight Over Information: Content Marketing

One of the biggest problems today is prospects feeling buried under all the information they have access to today. This creates another set of problems for owners and CEOs of small businesses because the person they're selling to is either very smart about what you are selling or very confused about what you are selling. ⠀

How To Get Clients To Seek You Out Using Content

Let me ask you a question: What if you could turn the tables and instead get clients to seek you out? Today it's more about being found and less about going out and hunting. I like to think of it as reverse prospecting.

What’s the Difference Between Content and Content Marketing?

The difference between the two—content and content marketing— is significant. Content by itself is just a tool. Plenty of companies have been using content to market their business for a long time, this isn’t anything new—whether it’s a proposal, ad, brochure, rack card, marketing kit, email, stationary, blog post or newsletter. Most of this content is entirely promotional, focused on the company: their products, services, accolades, features and benefits—not the customer or the information that they are most interested in and find valuable.

The Difference Between Content Marketing and Content Selling (and Why It Matters)

Both the marketing and sales world has changed over the past decade with the introduction of content and information sharing technologies. In order to learn more about this change and what marketing and sales people can do, I have created this post to talk about how tried and true content marketing tactics translate into the new practice of content selling.

7 Strategic Steps to Small Business Content Marketing Success

Here’s my take on strategic content marketing for small businesses and organizations. The need to produce content in marketing has grown as today is more about being found—earning attention—and less about going out and hunting. If you’re interested in marketing your business effectively (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere you look, or listen.

The Ultimate Content Marketing Strategy For Small Businesses

The greatest benefit to approaching marketing as a process is that you get to upgrade it systematically. I’ve been introducing this to our clients but today I want to give you an insider’s look at you how to make your content work for small business. Making your content a workhorse for your small business starts with establishing what I call “mini-wikipedia pages” on your website – which are focused on providing all the information a visitor could need or want on a single area of expertise or topic.

Educational Content Gets You Past The Gatekeepers

Certainly you've heard about using content in your marketing whether it's your website, graphics, videos, articles, documents, presentations, etc., if you're in business you can't escape it. But if not, let me give you a little more insight to get you working on your content strategy.

Content Changes How Your Ideal Clients View Your Solution and Business

Change how your ideal clients view your solution and business. In order to compete today, you must change the way in which you, your solution, and your business are seen by prospective clients.  To accomplish this, adopt the following one tip to be part of your marketing strategy.

Content Marketing Examples

Dental Practice Content Marketing Example

Handyman Company Content Marketing Example

Contact Your Marketing Consultant at Indispensable Marketing

If you’re a small service based business that needs help with content marketing for your business or your business’s online presence on Google and other search engines, at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO services. Contact us for more information.