How to Understand, Define and Choose Your Ideal Client - February Roundup

How to Understand Your Ideal Client Posts

4 Essential Questions For Understanding Your Ideal Customer

Every day, 98% of the people responsible for the marketing strategy of organizations end up implementing tactics that FAIL for one simple reason: these tactics do not appeal to their ideal customer.

Why You Must Focus on Ideal Clients

Recently I had a phone call with the managing partner of a 10 yr well-positioned and growing professional service firm that has been heavily impacted by the COVID-19.

Truly Understanding Your Ideal Customer: Home Service Contractors

In order for a home service contractor to be competitive in today’s home services environment, business owners and managing partners must build their strategy around a core understanding of their ideal homeowner. This article will detail the home service buyer’s journey from prospect to customer and beyond.

Do You Know Who Your Ideal Client Is?

3 Questions to Discover Your Perfect Ideal Customer - The past few weeks I’ve been out in the Richmond area talking, presenting and meeting with small business owners about identifying their ideal clients.

Are You Targeting The Right Customers?

Often I talk about not chasing the wrong customers, and the ideal client profile. What does that mean? A lot of times in a small #business, the phone rings and, the client asks “Can you do this?”, we often say, “sure” because we’re happy to get out there and help somebody.

Trying to Chase All Types of Customers Leads to Attracting The Wrong Kind of Customer

Just because someone might have the budget and need for what you sell doesn’t mean they are the right fit for your business. Trying to chase all types of customers leads to attracting the wrong kind of customer.

How to Define Your Ideal Client Posts

4 Steps to Discover Who and What Makes an Ideal Client for Your Business

The first part of any effective marketing plan is to really identify who and what makes an ideal client for your business. A lot of confusion comes into play on this topic because owners and CEOs of small businesses think target market and ideal client are the same. They are not. Ideal clients are a market segment of your target market.

How Do You Identify Your Ideal Client?

Recently I’ve been out in the local area talking, presenting and meeting with small business owners on “how do you identify your ideal clients?” It seems like a simple topic and question — who needs, wants and values your services? How hard could it be to think about? Yet, in my conversations, most small business owners underestimate the time and effort it takes to identify their ideal client

The Process for Finding Your Business’s Ideal Client

Have you ever thought of working with a select group of clients? Many businesses offer a wide range of products or services to a wide range of people or companies but struggle to narrow their market focus. Instead of targeting a broad population, get good at serving narrowly defined market segments.

How to Define Your Ideal Customer in 4 Questions

In any marketing conversation (or one that you hope to be effective) it’s common to hear that you must know your target market. What bothers me most about this simple target market approach is that it still allows small businesses to chase anyone who has a business card.

Tips For Discovering Your Ideal Client

I’d like to talk to you about the steps involved in developing a strategy for your marketing. It starts with defining your ideal client.

4 Effective and Proven Steps to Discover Ideal Clients

The first part of any effective marketing plan is to really identify who and what makes an ideal client for your business. You can’t pass go or try to implement marketing tactics until you really nail this idea of an ideal client.

7 Requirements of a Good Paying Client

Think about prospecting as a prequalification process🤔 I consult owners and CEOs of small businesses on the idea that ideal customers have

How to Choose Your Ideal Client Posts

Right Client Choosing You vs. You Choosing The Right Client — Small Business Marketing

Most owners and CEOs of small businesses believe that getting loyal clients is about the right clients choosing you.

But I have realized over time that creating loyal clients is mostly about you choosing the right client.

Small Business Guide to Identify, Narrow, and Choose Your Ideal Customer or Client

The strategic elements of marketing haven’t changed. Knowing your ideal client is still everything when it comes to marketing! When I speak on having a strategy for your marketing to a group of CEOs and business owners I’ll often ask them to identify the characteristics of their ideal clients, and what I often hear is “people with money.”

You Get The Ideal Clients You Create

This Instagram post is for all of you who want “better” ideal clients. I want to remind all of you that when you better understand what makes a great client in the first place, you’re more equipped to create them.

Knowing Who To Look For Is Your Real Secret

This mindset more than anything else is what I preach to small business owners. Unfortunately most do this in reverse. When it comes to ideal clients, all marketing activities need to be aimed as narrow as possible for that target client.

To Be Successful You Must Do This

So many of the business owners and CEOs I meet want to know how to generate more revenue through client acquisition - attracting new clients. But the secret to getting new clients is to take hope out of the equation to a large extent by understanding how to choose your customers.

If You Ever Find a Client With These Three Traits - Never Let Them Go

Getting clients can seem like the hardest work an owner or CEO can do. Getting the right clients, well that can feel like scaling a wall. In my experience, the idea of working solely with ideal clients takes a bit of a mind shift. First you have to believe it’s possible – then you have to believe you deserve it.

Choose Your Clients Not The Other Way Around

That's the real secret to marketing! Understanding, narrowing and choosing clients that value what you bring to the table, respect your staff, pays on time and enjoys a partnership over a transaction.

Customer Loyal Is About Choosing The Right Clients

I know the headline of this graphic might raise some eyebrows, but it’s true – most businesses have the exact clients they’ve chosen. And that's the real secret to customer loyalty!⠀⠀

Contact Your Marketing Consultant at Indispensable Marketing

If you’re a small service based business that needs help with understanding, defining, and choosing your ideal client for your business or your business’s online presence on Google and other search engines, at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO services. Contact us for more information.