Keyword Research for Targeted Google Maps Traffic
Keyword research is vital. It’s an essential tactic for developing a powerful content strategy, targeting google maps campaigns and improving search engine optimization.
If you’re looking for a highly technical post on search engine optimization (SEO), this is not the content for you, and honestly, that’s because I don’t believe SEO is that technical (unless you have an e-commerce site, in which case it can be). There are elements you have to understand, but you mainly have to apply the right tactics on a consistent basis.
If you want to draw targeted traffic to your google maps profile you need to know what terms and phrases your local market is using to find businesses, products and services like yours when they surf and search.
So, without further ado, here is one step that I would recommend for small businesses as they dive into their SEO efforts.
Google Maps Auto-Suggest
Now take a few of your terms to Google Maps and start typing them into the search box. As you begin to type you may notice that Google starts suggesting terms related to what you are typing. Often this is a strong signal from Google that those are some pretty popular terms related to what you seem to be looking for. Take note as they may help expand your list. These related terms are often ones that have high volume.
To take full advantage of the keyword research information above, you must have a plan; you must take advantage of the Googleverse, you must optimize and pay attention to all the places these keywords can be used, and you need to build content pillars around these keywords.
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