Where There is No Brand Reputation - There Is No Success

Patrick McFadden

Essentially, what are the preconceived expectations of an interaction, meeting, chat, service, consultation, sales call or conversation with you and your firm? What is the reputation of your firm that the market has in their head?


Any smart marketer or branding consultant will tell you – branding has changed.


It’s no longer just about clever creative and timely ad placements. Customers and prospects are now looking for the most “positive experience.”


However advertising agencies would have their clients believe that any winning brand rests on a foundation of clever slogans, memorable logos, and maybe some well-placed media buys. Granted, these marketing tools play a role in reinforcing brand identity, but they can’t be expected to shoulder the entire load of becoming knowable, likable and trustable.


Building a strong brand today has to incorporate having preconceived expectations. Whether you’re starting a brand, building a brand, or maintaining a brand the preconceived expectation of an experience with you must be positive.


Brand Expectation Examples

⭐ you'll help us look at problems in a different way
⭐ you'll help us consider all the possible approaches
⭐ you'll share new ideas, tips, and tools
⭐ you'll help us know where potential landmines could be hidden
⭐ you'll teach us about trends that will affect our business in the future
⭐ you'll be more of a consultant than a salesperson

These preconceived expectations
(promises) are one element of what makes up your brand reputation.

Let’s face it. The reality is that people have short attention spans and mental space and they’re millions of businesses attempting to capture it.

You’re either creating and being judged on these expectations, or you’re being ignored.

You’ve got to carve out a mental position in the mind of your ideal target customer or ideal market segment.


Contact Your Marketing Consultant at Indispensable Marketing

If you’re a small service based business that needs help with strategic branding for your business or your business’s online presence on Google and other search engines, at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO servicesContact us for more information.


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