How to Compete With Businesses Who Offer The Same Service You Do
Recently, one of our local clients was concerned about a national competitor moving into town with a big TV/radio ad budget, public relations campaigns, and national marketing offers.
As a small business marketing consulting firm this prompted us to do some competitive research to verify if this competitor was even in our client's space for the type of client that they serve and attract.
You see, our client has a very "comprehensive and integrated" approach to delivering their service, and our research revealed an "in-and-out" approach for this competitor.
An even deeper dive showed that the people who wanted more of a "comprehensive and integrated" approach but were met with the "in-and-out" approach of this competitor had negative things to say:
- ⛔ I explained all of my areas of concern. My problem was looked at and I was sent on my way. No other areas of concern were addressed and no explanation given. I just left there feeling some kind of way...like I was being robbed in broad daylight
- ⛔This service is useless. I went for my problem. They have not looked into this or other issues. They just did the same treatment and sent me on my way.
- ⛔The jury is still out on this company. A five-minute treatment is not enough, should be longer with other areas of concern being treated to have real value
And so what this research revealed and continues to prove is that people may offer the same service but serve a different type of market in a different type of way.
If you don't properly put your message out to attract the right customers, you're going to get customers who don't value the approach you take to solving their problems.
Contact your marketing consultant at Indispensable Marketing
If you’re a small service based business that needs help with understanding your competitive marketing place or showing up on the first page of search results on Google, Bing or Yahoo at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO services. Contact us for more information.
