How to Develop Your Marketing Message - April Roundup

How to Develop Your Marketing Message Posts

Stop Marketing What You Provide and Start Marketing What You Solve

Hard Truth! It’s lazy to assume that your customer wants the core service you provide whether that is accounting, consulting, landscaping, plumbing, coaching, training, etc.) Instead, speak with them to learn what they believe they will get, achieve, dodge, or acquire based on buying what you sell.⠀

Why Your Customers Don't Care About Your Services

The headline of this snippet isn’t meant to sound harsh as it likely sounds, hear me out. Your small business has a service, you’ve targeted your pitch, and now you are ready to share your business with the world. There are just so many benefits that you can’t wait to share them with everybody you see.

You Need To Fully Understand What It Is You Do That Is Both Wanted and Valued

My message to owners and CEOs of small businesses has been quite clear: You cannot create a business that is unique to every client. The key to any good marketing strategy is to market to the ideal client within your target market that wants and values what it is you do that is both remarkable and unique. ⠀

Focus On The Real Problems You Solve

If you're in the home service contractor or home service provider space, you think that the thing that you do - the kitchen remodeling, the bathroom renovation, unclogging the toilet, or fixing the wiring in the wall is the thing that you get hired to do. ⠀

How To Determine The Problems You Really Solve

That's the question I get most when explaining that client's don't really want what you sell, they want a problem that they value solved. It's a great question to answer because every small business owner and CEO that I meet wants to make the thing they sell as the problem they solve. So the way that I tell small businesses to determine the real problem they solve is to ask their existing clients.

The Small Business That Can Articulate The Problem Best, Wins

Let’s say you own a tree service business. Your potential customers will automatically assume that you know how to take down trees. But that doesn’t really address the problem the potential customer has.

Communicate Your Solutions In Simple Terms

There is a somewhat famous Albert Einstein quote that goes: “Make everything as simple as possible, but not simpler.” This 100% applies to how I view and approach marketing, and more specifically your marketing messages.

How To Uncover The Problems Other Small Businesses Aren't Willing To Say They Solve

This is my advice for the CEOs and business owners of small businesses thinking about differentiating from other players in your space. That might mean as a Plumbing Contractor you talk about how you arrive on time and clean up after the job ...

How to Create a Marketing Message That Attracts Clients

Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition.

You've Got To Eliminate Your Expectation Messaging

🥱🥱🥱Most businesses focus on messaging like “great service”, "hiring knowledgeable staff", "fair pricing" or a “quality product.” 🥱🥱🥱 As I've mentioned before this is "expectation messaging", anyone who is paying for a service expects those things mentioned above.

The Messaging Mistake Most Small Businesses Make

🎁Most businesses focus on messaging like “great service”, "hiring knowledgeable staff", "fair pricing" or a “quality product.” 🎁 As I've mentioned before this is "expectation messaging", anyone who is paying for a service expects those things mentioned above.

The Secret To Developing a Powerful Positioning Message

Without question the most important marketing strategy you can use is positioning. Now out of all the marketing strategies this one can mean many things to many people but for the sake of this LinkedIn post what I mean is this:

Using Your Customer’s Exact Words is the Best Message to Convert Ideal Prospects into Paying Clients

That’s why the world’s best marketers always start with a diagnosis that includes listening and/or talking to your customers. People make most of their purchase decisions to either avoid pain or experience some gain. If you can tap into these emotions, you can grow your business.

Most Important Element of Any Radio or Advertising Campaign: The Message

We’re currently helping a client with constructing and executing a well-thought-out radio campaign.

While doing this I thought it would be helpful to share an indispensable element needed for the radio or any advertising medium: a strategy based message.

Why You Must Focus Your Message on Problems, Not Services

Your customers don’t know how to solve their problems, but they usually know what their problems are. So creating a list of problems you solve for clients should be very high on your strategic list. If you’re having trouble thinking about your client’s problems, think a bit about the things they tell you.

Messaging Is The Great Equalizer For Small Business Owners

Often when developing the marketing strategy for a client there comes a point after we’ve developed an ideal customer profile, we need to talk to them!

Create Your Messaging Around What Clients Want

Nobody wants the products, services, subscriptions, or solutions your business sells, they want their problems solved. Rather than spending time talking about your own years in business and what you do, it’s more important to connect with a potential client about the challenges they are facing.

How to Get the Attention of The Right People

You want to know what most people pay attention to ... solving their problems. People are bombarded with marketing, attention is scarce, and competition for hears and eyeballs is fierce. So, if you’re marketing without a strategy—with a key component of that strategy knowing the precise problems of your ideal customer—you’ve got a serious challenge.

Marketing Message Examples

Appliance Repair Marketing Example

Tree Service Company Marketing Message Example

Local Service Business Message Example

Contact Your Marketing Consultant at Indispensable Marketing

If you’re a small service based business that needs help with messaging for your business or your business’s online presence on Google and other search engines, at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO services. Contact us for more information.