Using Google Reviews to Inform Your Marketing Strategy

Marketing strategy is an absolute passion of mine, and it has truly set Indispensable Marketing apart from the crowd. While many business owners and CEOs are fixated on tactics, I firmly believe that understanding what marketing strategy is not is just as crucial as understanding what it is.

When I talk about marketing strategy, I break it down into a foundation that has several elements. It’s not just one thing. It’s a handful of things that have to go together to work in concert to make your marketing strategy effective.

• Understanding your ideal client
• Developing a problem solving and promise message
• Creating educational content
• Guiding the customer journey

Why are reviews important in marketing strategy?

Reviews play a crucial role in the development of a marketing strategy due to their ability to provide valuable insights from customers. By analyzing google reviews for a business, you can understand customer preferences, pain points, and motivations, allowing you to tailor your marketing efforts to better meet customer needs. Reviews also offer a competitive advantage by highlighting strengths and weaknesses compared to competitors. Additionally, reviews contribute to brand perception and reputation management, as positive reviews build trust and credibility, while negative reviews signal areas for improvement. Leveraging a happy or unhappy customer writing a review on google can further strengthen your messaging and enhance your marketing effectiveness. Never underestimate the power of reviews—they're a goldmine of information that can shape our marketing strategies, improve customer experiences, and ultimately drive business growth!

How do reviews affect marketing?

Reviews can make a real impact on marketing decisions! When you take a look at those reviews, you get valuable insights straight from your customers themselves. It's like having a direct line to their thoughts and opinions! These reviews give you a glimpse into what customers love about your products, services, and processes like sales, service delivery, billing and what might need some improvement.

By listening to what customers are saying, you can make more informed marketing decisions. You can tailor your messaging, promotions, and even service offerings to better meet their needs and desires. It's all about giving them what they want and creating an exceptional experience.

So, you see, reviews have a big impact on our marketing decisions. They help us understand our customers better, build trust, improve your process, and create a strong marketing strategy that drives success. It's like having a secret weapon in our marketing toolbox!

4 Ways Google Reviews Inform Your Marketing Strategy

#1. Understanding and Creating Timing Triggers

Let me share with you a neat trick to pull timing triggers or buying triggers from Google reviews! When you dig into those reviews, pay close attention to the language and context customers use when discussing their experiences.

Timing triggers can be identified by looking for phrases that indicate specific moments or situations when customers were motivated to make a purchase. For example, you might come across comments like, "I returned for my routine cleaning/exam," "repaired dining room ceiling after a leak," or "Today we celebrated my son's birthday." These trigger words reveal the specific timing factors that influenced customers to take action.

By identifying these triggers, you can gain valuable insights into the motivations and needs of your customers at different stages of their buying journey. This information allows you to tailor your marketing messages and offers to align with those triggers, effectively capturing the attention and interest of potential customers.

#2. Clarifying The Real Problem You Solve

Reviews are like a gold mine when it comes to learning what customers really think about your business. When people take the time to leave reviews on Google, they're sharing their genuine thoughts and experiences with the world.

The beauty of it all is that you can find some real gems in the actual words customers use in their reviews. They are not holding back—they're telling it like it is. And that's where the gold lies! These reviews provide invaluable insights into the value customers perceive in your offerings.

When you read through those reviews, pay attention to the specific language customers use to describe the experience they received from your products or services.

• "I had a plumbing emergency and called XYZ Plumbing. They came to my rescue within 30 minutes and fixed the issue swiftly. Their prompt response saved me from a major disaster. Highly recommended!"
• "I recently hired ABC Landscaping for a backyard makeover, and I'm blown away by the results! They transformed my dull yard into a vibrant oasis with their creativity and attention to detail. The team went above and beyond to exceed my expectations."
• "I rely on XYZ Dry Cleaners for all my clothing needs. Their pickup and delivery service is a game-changer! It saves me so much time and effort. Plus, their attention to garment care is unparalleled."

By understanding the value that customers see in what you offer, you can leverage this knowledge to enhance your marketing strategy. You can highlight those specific benefits and value propositions in your messaging and promotions. It allows you to showcase what sets you apart from the competition and resonates with potential customers.

#3. Addressing Common Objections

Reviews can serve as an excellent resource for creating Frequently Asked Questions (FAQs) for your business. When customers leave reviews, they often raise common questions, concerns, or feedback that can be compiled into a comprehensive FAQ section. This helps address potential customer queries proactively and provides valuable information to prospects.

As you read through reviews, pay attention to recurring themes or topics that customers frequently mention. These can serve as valuable cues for identifying common questions. For example, customers might frequently mention how your pricing is easy to understand, your response times are great, your installation process only takes days. Take note of these patterns as they indicate areas where customers seek clarification or additional information.

#4. Identifying and Guiding The Referral Stage of The Customer Journey

Reviews can serve as a powerful tool to showcase that people highly recommend your business and, in turn, identify them as a valuable referral source. When customers leave positive reviews, they not only share their positive experiences but also act as advocates for your business.

Pay attention to the language customers use when they discuss your business in their reviews. They may explicitly mention recommending your business to friends, family, or colleagues. For example, a review might say, "I'll definitely be referring XYZ Company to everyone I know!" Such statements highlight that these reviewers can be activated to spread the word about your business and can potentially serve as referral sources.

In conclusion, reviews play a vital role in informing marketing strategy and driving business growth. They provide valuable insights into the perceptions, experiences, and preferences of your customers. By analyzing reviews, you can gather meaningful data and glean actionable information that can shape their marketing efforts and overall strategy.

Contact Your Marketing Consultant at Indispensable Marketing

If you’re a service based business that needs help with creating a marketing strategy or your company’s online presence on Google and other search engines, at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO services. Contact us for more information.